It’s no secret that digitalization has completely altered the way the media and entertainment industry does business. Smartphones, social media, and streaming have completely changed the game: consumers are now in the driver's seat, dictating how, when, and where they want to access content.
This shift to an on-demand culture has created new opportunities for producers and distributors to leverage multiple digital platforms to find new revenue streams and audiences for their work. But digital content distribution has ushered in additional layers of complexity. Because of the various nuances associated with VOD license agreements, relying solely on legacy systems and spreadsheets to track rights and availabilities is not enough; adopting specialized software for revenue and contract management has now become a necessity.
Here are 4 reasons why rights management software is an absolute must in 2018.
In today’s ever-changing digital age, M&E businesses can’t afford to be without rights management software. If you’re ready to improve sales and productivity in 2018, book a free assessment today to see how your current strategy stacks up to the FilmTrack solution.
In the 2020 Winter edition of the MESA Journal, FilmTrack's current COO Michael McGuire explains how the pandemic has impacted the entertainment industry and how that impact may have fundamentally changed the industry moving forward. Most notably the halt of production and the shutdown of theaters has put tremendous value on existing libraries. Utilizing software such as FilmTrack to fully understand what is currently available for sale or distribution, as well as what will be coming available and when, has become imperative to not only conduct business as usual but thrive in the current economy.