From NBC, ABC, and Discovery to A&E, VICE, and MTV, networks across the board are flocking to Snapchat to create original episodic content and repackage existing TV shows into snackable snippets. There are the obvious reasons for investing time and resources into Snapchat –– not only is it cheaper to produce a show, it also allows networks to target younger audiences in new and creative ways.
If it seems like a no brainer, it’s because it is.
Here are 3 reasons why networks should consider investing in a short-form content strategy on Snapchat:
Quite possibly the biggest question for TV networks is not whether they’re going to tap into the endless creative power that is Snapchat stories, but how they’re going to manage the distribution and monetization of short-form content. Only time will tell.
In the world of business, partnerships are often the best recipe for success. Whether your business is looking to get off the ground, looking for new streams of revenue, or has hit a plateau and is looking to break through to that next level, teaming up with someone else who’s trying to do the same thing can be a win-win. One common way this is done is through brand and product licensing.
In the 2020 Winter edition of the MESA Journal, FilmTrack's current COO Michael McGuire explains how the pandemic has impacted the entertainment industry and how that impact may have fundamentally changed the industry moving forward. Most notably the halt of production and the shutdown of theaters has put tremendous value on existing libraries. Utilizing software such as FilmTrack to fully understand what is currently available for sale or distribution, as well as what will be coming available and when, has become imperative to not only conduct business as usual but thrive in the current economy.