SOME LIKE IT AUTOMATED: How RoyaltyZone helped ABG become a brand management titan.

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A decade ago, when the Marilyn Monroe estate entrusted ABG with the star’s legacy, the company knew that the licensing of her images, personality, avatars and memorabilia had to be perfectly curated, wisely administered, and accounted for down to the last penny. Since then, Authentic Brands Group (ABG) has become one of the world’s most robust brand owners and managers. RoyaltyZone helped make it happen.

Here’s how they did it...

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